– My Review Of This Matched Betting Advisory Service

I’ve talked about matched betting a few times on Pounds and Sense. Despite the name it’s not gambling but a genuine way of making a risk-free sideline income.

Matched betting involves (legally) taking advantage of bookmaker special offers. By this means you can generate a guaranteed profit for no risk, regardless of how the event/s you are betting on pan out.

You can read my post about how matched betting works here, and my post about why I believe matched betting is particularly suitable for older people here.

Although it’s not essential to subscribe to a matched betting advisory service, if you are new to betting in particular it is highly advisable. The service I used to recommend (and where I learned the basics of the method) is Profit Accumulator. More recently, however, a range of rival matched betting services have launched, and Profit Accumulator have arguably failed to keep up with the best of them.

Today I thought I would take a look at one of the newer kids on the block, I was kindly given complimentary access to this service so I could see what they have to offer for myself. Here’s what I found…

First Impressions

The first thing you notice when you log in to the website is the bright – some would say garish – colour palette (see example below). Pastel blues, greens and pinks are particularly dominant. I can’t say I’m a huge fan of this myself. It’s readable enough, but makes it look like a site aimed at children. Personally I’d prefer to see something a bit more restrained and professional looking. colour scheme

The main navigation menu is at the top right of the screen (see below). If you hover the cursor over Offers or Tools, a sub-menu will appear. It’s all quite logical and intuitive. I’d like the menu to be a bit more prominent, and it goes askew on the Information Centre page, but those are minor criticisms.


As with all matched betting advisory services, the site is organized into a number of sections. The main ones are listed below:

  • Information Centre
  • Offers
  • Offer Calendar
  • Odds Matcher
  • Acca Backers
  • Horse Racing Matcher
  • Calculator
  • Support Forum

I’ll look at each of these in a bit more detail below.

Information Centre

This is the training area of It is neatly and attractively set out. There are 43 articles in all, covering everything from basic principles of matched betting to how to take advantage of price boosts and acca insurance offers.

The articles consist mainly of text and screen captures, with videos also used in some cases. I found the articles clear and well written. While I am already familiar with the basics of matched betting, I found some of the articles (e.g. on how to remove the iesnare tracking software used by bookmakers from your computer) genuinely eye-opening.


This is divided into seven sub-sections, as follows:

  • New Customer Offers
  • Existing Customer Offers
  • Accumulator Offers
  • Free Bet Clubs
  • Enhanced Odds Offers
  • Casino Offers
  • Bingo Offers

These are all pretty self-explanatory. In New Customer Offers, for example, all such offers are listed in order of expected profit, the highest first (see below).

New Customer Offers

Clicking on Instructions takes you to detailed instructions on how to apply the offer. These generally include a short video plus written instructions. Again, I thought these were very clear, and I like the way the key points of each offer are set out in checklist form at the top of the page.

Offer Calendar

This is a great feature of, and one I definitely prefer to Profit Accumulator (where you have to find the relevant topic on the forum). Just by visiting the Offer Calendar page you can see all the day’s recommended offers, along with the expected profit and a link to full instructions for doing them.

Daily Offers Calendar

Odds Matcher

Of course, every matched betting service needs an odds matcher tool, which helps you find the best bets for matched betting offers. The one on is certainly bright and cheerful!

Odds Matcher

As you would expect, you can filter results according to sport, odds (minimum or maximum), start time, odds percentage, and so on.

One feature I particularly like is that odds are shown in real time, so you don’t have to keep refreshing the screen. This also avoids the situation that can occur using other odds matching software (e.g. on Profit Accumulator) where the information frequently lags behind, so you think you have found a great match only to discover it has already gone.

Acca Backers

As mentioned in this blog post a few months ago, accumulator offers are a particular favourite of mine. These are where you take advantage of bookmakers’ offers to refund your stake if one leg of your accumulator loses. This gives punters an in-built edge and means they should enjoy steady profits so long as they back and lay appropriately. accumulator software offers four different ways to make money from accumulator offers: Lay Sequential, Lay at Start, Lay With Lock-In, and No Lay. All four methods are explained in the Information Centre, mentioned earlier. This is more advanced than other platforms’ accumulator tools, which typically only offer three options.

Acca Baxker

As you may have noticed, on by default you see all four types of offer listed according to their expected value (average profit generated). However, if you prefer one particular type of acca (e.g. Lay With Lock In, which I prefer personally) you can set the filter to show only this type.

Horse Racing Matcher

This is the latest addition to the suite of tools on offer at It is provided for use with horse racing offers, e.g. your money back if your horse is second to the SP favourite. By careful backing and laying you can generate a good return when a refund is triggered and a small qualifying loss otherwise, hopefully producing steady profits overall.

The Horse Racing Matcher is still in Beta at the time of writing, but appears to be working well. As with the Odds Matcher and Acca Backers, the odds in this software tool automatically update when they fluctuate on betting exchange and bookmaker sites.


This is another standard feature on matched betting service websites, but the one offered by is undeniably impressive. Although it looks simple at first sight (see below), it is actually a very powerful tool.


As well as standard matched betting calculations for qualifying bets and free bets, you can use it to calculate bonus on win, bonus on loss, enhanced odds as free bets, and several more. Pretty much any bonus situation is therefore covered. You can also use the calculator to work out what to do in the event of incomplete lays, and if you want to overlay or underlay a bet.


Likewise, every matched betting service needs a forum, where members can ask questions, share offers and opportunities, or just discuss anything matched betting related (or otherwise).

The forum is neatly set out and works well. It isn’t as busy as some forums, as is still fairly new and building its membership. There is plenty of good content, though, and staff are usually around to assist as required.

Another thing I should mention is that has a bet tracker tool that tracks all your betting activity automatically. It keeps keeps track of profits and bet details and displays them in your account. This makes it easy to keep track of your bets and profits, and does away with the need to maintain your own spreadsheets (although personally I still like to do this!).

One final comment is that the site is fully mobile optimized – so if you like to bet on your smartphone, you should find using a pleasanter experience than with some rival services.


Joining currently costs £14 a month or a best value £99 a year. That is cheaper than most other services, e.g. Profit Accumulator currently charge £17.99 a month or £150 a year. You can also sign up for a free trial, which includes access to three matched betting offers that should generate around £50 in net profits for you.

Closing Thoughts

Overall, I have been very impressed with In my view it is a leading contender among matched betting advisory services, and I now prefer it to Profit Accumulator. Its main rival is probably Odds Monkey, another service of which I have heard good reports, although I haven’t yet had the opportunity to try it myself.

My only slight reservation about concerns the design and especially the colour scheme. Personally I would like to see this tweaked a bit so it looks less garish and more professional. That’s just my personal opinion, though.

If you are thinking of giving matched betting a go, or looking for an alternative platform once your existing advisory service subscription runs out, I strongly recommend checking out They are adding new tools and features all the time, and joining now will ensure you have access to these at no extra cost.

As ever, if you have any queries about or matched betting generally, please do post them below.

Disclosure: This review includes tracked affiliate links. If you click through and sign up with the service in question, I will receive a commission for introducing you. This will not affect the service you receive in any way.

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